If you missed my earlier post where I waxed poetic about small businesses - head over here to read it! I just wanted to add a quick follow up about the importance of independent brick & mortar retailers that are *so* integral to our communities.
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They provide a space for community gatherings. Whether it's for performance art, workshops, fine art exhibitions, craft activities, etc. They often act as a “third space” when we need those more than ever.
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They work together with other small businesses. These retailers buy from smaller brands and/or partner with other small businesses for pop-ups (giving the newer makers a chance to sell!). Have you ever stopped by a local gift or stationery shop to grab a last-minute card on Mother’s Day? They may be partnering with a local florist (who doesn’t sell out of a physical space)... and you get to support multiple small businesses at once.
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They’re able to provide crucial support during natural disasters. I’ll give an example from my hometown: Octavia's Bookshelf was deeply supportive of the Altadena community during the LA fires in January of this year. They served as a hub for food and supply distribution during the height of the crisis and remain closely connected to the needs of the community. There were countless restaurants and other small businesses that rallied to provide meals for displaced folks, etc. And this happens all over the globe when disaster strikes!
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They are so intentional about what they offer. Owners/buyers (often the same person!) spend so much time, money, and energy picking out the coolest products. And - let’s be real - it's not to make the big bucks. It's because they love these beautiful, functional, interesting items (and the makers/designers behind them). They want to create a space for people to be able to access these delightful products without having to pay shipping from 10 different brands.
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They care about the local community and politics. These folks aren't just going to release a performative pride collection every June (cough cough, Target). They're actually voting according to their values and creating safe and welcoming spaces. They’re often even donating to local organizations doing the work.
I know we cannot save every brick and mortar. But, pay attention to those who embody the values you care about– and if you’re able, stop by, say hello, and be intentional about purchasing so you can support the meaningful space they’ve created.
